I’ve been blogging on WordPress.com for over nine years and I’m very happy with my decision to become both a WordPress.com user back then, and a WordPress.com (Automattic) employee in 2015.
One of the reasons I love WordPress.com is that it built upon the WordPress open source software that provides users with full control and ownership of their content. Content on WordPress.com can be easily exported and used elsewhere, including on your own WordPress.org self-hosted site if you choose to.
That’s why I choose WordPress as a home for my content. I know I’ll always control and own that content in WordPress.
But having a home isn’t enough. People consume my content in various ways besides just visiting my blog. That’s where I use channels to distribute my content.
Twitter, Facebook, LinkedIn and Email are all great channels for your content. But your content shouldn’t live there. You shouldn’t make a channel your home.
I cringe when I see people I know writing articles directly on LinkedIn. They’re writing content in a channel.
Imagine that a few years ago you thought Google+ looked promising and decided that you were going to make Google+ the home for all your content. Everything you wrote would live on Google+. How would you feel about that decision today?
Imagine last year you that decided you were going to make Medium the home for all your content. How would you feel when you found out that they have no real business model and they just reduced their staff by about a third?
As DHH, who ironically uses Medium for his content, recently said:
If you’re a publisher on Medium, I’d dust off the contingency plans none the less.
I’m obviously rather biased, but speaking from over nine years of personal experience, WordPress.com, and WordPress in general seems like a pretty good bet as a long term home for your content.
Channels are ephemeral (as we’ve seen with so many failed social networks) so just use these to your advantage to promote your content, but don’t use them as a home for your content! You’ll regret this later on.
Oh, and did you know we’ve just announced our WordPress.com Medium importer which I helped test 😉